Merchandise
Not Clothing. Identity.

This isn't about what you wear
it's about who you're becoming.

You don't wear this to look like everyone else.

You wear it because you're not everyone else.

B.U.I.L.T. D1FF3R3NT is:

A mindset.

A standard.

A daily decision.

Every piece of gear is a reminder that discipline beats talent, and habits
build champions — in sport, in school, and in life.

This is apparel for grinders, thinkers, leaders.
Not perfect athletes — developing ones.
Not entitled students — hungry ones.

If you're building yourself daily, you belong here.

Featured Merch Drop

The D1FF3R3NT Hoodie

The Mindset You Can Wear. Electric Blue + Champion Orange stitching. Minimal design. Max identity.

$64.99

BD Snapback

The cleanest statement of all. Front: BD. Back: Built Different. Side tag: AthletIQ Connect

$29.99

Wristbands - Dual
Color Set

One blue. One orange. For practice. For tests. For moments where you need to remember who you are.

$14.99

The Playbook

Notebook

Gameplan pages + goal inserts + mindset prompts. Carry your future with intention.

$19.99

Athlete Travel
Bag

For tournaments, classrooms, late nights and early mornings. Minimal build. Max durability.

$79.99

Why Athletes Wear It

You don't rep this brand to fit in.
You rep it to set a standard.

  • I believe in work

  • I show up daily

  • I train my mind like my body

  • I lead myself first

  • I don't wait for opportunities — I build them

This gear is earned every day you choose discipline.

Fan Photos+ Community

Tag us to be featured: 📸 #BuiltD1FF3R3NT

Show your gear — training, studying, competing, growing.

This isn't merch. It's family.

Ready to represent something real?

Because champions aren't found…

they're built.